How the heck did we get a Harvard Business School MBA to work with us for free?
Who is Cecile Seth?
Cecile Seth, MBA alumna of Harvard Business School, she got her graduate degree “…to have a license to have fun.”
What is “fun” for Cecile? She tells us that creative projects that “…identify unmet needs, devise a strategic solution, and implement” are her kind of fun.
Past fun included privatizing Soviet Block companies after the Wall fell; selling and building multi-million dollar e-commerce solutions in the early years of the web; and devising corporate strategy as a Bain consultant.
Why is building ChrisPalmerMD.com fun for her?
Fast forward to today. Cecile now brings her decades of digital marketing and data-driven expertise to her newest iteration of community service, the ChrisPalmerMD.com project.
Cecile understands families’ plight
Having experienced treatment-resistant mental illness in her extended family, Cecile understands the pain and devastation mental illness can bring. Individuals and their families may be affected for decades. Too many are treatment-resistant and see limited hope for improvement. She understands the depth of this unmet need.
A metabolic intervention helps a neurological problem?
Also, when she reaped the benefits of the ketogenic diet for her own metabolic health and experienced unanticipated improvement for her mTBI (mild traumatic brain injury) symptoms, she was intrigued. A metabolic intervention helps a neurological problem?
A unique perspective brings innovation and hope
Then she met Dr. Chris Palmer. Some of his psychiatric patients are seeing tremendous improvements using the ketogenic diet as a medical intervention. For example, Can a ketogenic diet successfully treat Bipolar Disorder? or Schizophrenia – Ketogenic diet brings new hope for the treatment resistant.
“Innovation often comes when you cross different silos of expertise. For 20 years Chris has focused on treatment-resistant cases, led a medical school’s continuing education program for professionals, taught, published research, continued to see patients, and utilized ketogenic diets. By sharing these promising results we want to encourage more research.” Cecile Seth
Chris’s focus on advancing psychiatry to more effectively help people touched her. Coupled with his compassion, innovation, and drive she was on board.
Great teams bring complementary skill sets.
Cecile and I knew that many families and practitioners would benefit from the insights embedded in his presentation’s bullet points. However, Chris was already wearing many hats and stretched thin. He clearly needed and wanted help. The three of us decided to co-found a website to get the word out. We felt that our metabolic and mental health messages will be more impactful with an MD, a nurse and a marketer leading our team. We find our complementary skills quite valuable. For example, Cecile’s digital and management expertise complements my own 25 years as a nurse psychotherapist.
Why is ChrisPalmerMD.com powered by volunteers?
With the internet, we’ve trained consumers to expect content to be free. Quality content takes time. Publisher’s have been struggling to find a model that enables them to compensate their writers and editors appropriately. Similarly, the Heal Clinic recently closed because they struggled to find a profitability model. Besides, free content will reach more readers.
So, our work at ChrisPalmerMD.com is unpaid and done in a spirit of community service. We facilitate access to information by curating and presenting it in formats that we hope are useful to patients, caregivers, and providers. Our hope is that this will improve psychiatric outcomes.
As a result, we have no financial conflicts of interest. We hope this enhances our content’s credibility. When we link to books as sources we reference Goodreads, rather than using a book seller’s affiliate program.
Medical practitioners invest many years training in their specialties. Each specialty brings its own expertise and credibility. Medical doctors often find content more trustworthy if it is backed by data shaped by an MD’s perspective. Many healthcare providers want a scientific agenda backed by research, that considers long term implications. Using ChrisPalmerMD.com as our brand reinforces that.
Curation and original content are a powerful combination.
Chris, Cecile and I curate scientific research exploring metabolic and mental themes. Medicine’s fact-based orientation echoes that of Cecile’s management consulting background.
Chris’s writing focus is on publishing his research in peer-reviewed scientific journals and his Psychology Today blog. Cecile and I write interpretive pieces that better develop the connections between concepts and make the academic language more accessible. We also make it search engine friendly and share it on social media. Ideally, ChrisPalmerMD.com will curate the related content structured in a way that helps you understand the connections.
How are we doing? Please let us know in the comments below.